Everything you need to know about Postback URLs, how to use them, where to use them and what you gain from using them.
A Postback URL is a kind of URL that an application server will call when a conversion occurs. Postback URLs are mostly used by affiliate marketers, since they usually don't have the option to add a tracking pixel on the merchant's "thank you" page.
In affiliate marketing, a Postback URL is generally called when a conversion is recorded by the affiliate network. When the Postback URL is called, it informs the affiliate marketer's tracking software about the conversion.
While Postback URLs are extremely important for digital marketers, it is not a topic that is well covered or well understood by the people that need it the most.
For this particular reason we decided to create this site where we will constantly add information and articles about Postback URLs.
Postback URL Explained | AnyTrack
AnyTrack guide about Postback URL.
Why affiliate marketers need to track conversions?
Affiliate marketers need to track conversions in order to be able to attribute conversions to their traffic sources, content or marketing channels.
What types of conversions can be tracked with postback urls?
Conversions happening over the phone.
Conversions happening in Affiliate Networks.
Conversions happening in a payment system (stripe, paypal).
Conversion happening in a mobile app.
Recurring conversions from SaaS subscriptions.
What are the parties involved in the postback URL tracking method?
The postback tracking method always involved two parties:
The marketer does two things in the postback URL tracking method:
The marketer sends the traffic to the advertiser.
The marketer receives conversion information from the advertiser.
The advertiser does two things in the postback URL tracking method:
The advertiser records the traffic it receives from the marketer.
The advertiser sends conversion data to the marketer's postback url.
How postback URL works?
In order for the postback tracking method to work, the marketer and the advertiser must use a common key that will allow them to transfer the tracking data.
The key is usually called the "Click ID", and it is generated by the tracking server during the click event.
The URL below is the affiliate link the marketer is sending traffic to.