Frequently Asked Question

Frequently asked questions about Postback URLs

What is a tracking pixel?

A tracking pixel is an invisible image pixel that you place on your "thank you" page, and which will inform a tracking server that a visitor loaded the thank you page. The thank you page is usually the page that loads after the visitor completed an action.

What is a server to server pixel?

It's an alias for Postback URL. The name come from the fact that the pixel is called by a server and informs an other server that a conversion has occurred.

What is a tracking server?

A tracking server is used by digital marketers to track, report and attribute conversions.

What is a webhook?

A webhook is a URL that allows application servers to receive data through query string payload or JSON payload.