Adding a conversion tracking layer to your workflow can be very complex, and most marketers often skip this step due to the heavy lifting required to get setup. More importantly, it generally requires that marketers change their workflow, which often leads to errors, loss of business.
The team behind AnyTrack took a fundamentally different approach to tracking.
They built an analytics platform that adds an affiliate tracking layer on top of Google Analytics and Facebook pixel.
Essentially, it means that you do not have to make any changes to your workflow, keep working with the same analytics platforms, but you instantly enrich your analytics data with conversions originating from affiliate networks.